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Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing:A Confused Mind Always Says “No”I learned this from my first business mentor, but really, it goes way beyond sales. In fact, I can’t think of one area of life where this doesn’t apply. Take a moment now and think about it. I’ll bet you can’t think of one situation when you were confused, but still eager to press ahead without all the necessary information. Right? When humans are confused, they tend to stop and examine what they’re doing. They start to doubt the wisdom of their current direction. Often they will back up a bit and may even set the current task aside for further consideration. In sales, this is the kiss of death.If you started with a storefront business, you might be a little removed from this reality. In person, customers can ask questions, giving you the opportunity to dispel any confusion without even realizing it. When it comes to doing business online, you don’t get that opportunity, so it becomes vital to identify and address any possible confusion in the minds of your customers while they’re looking at your web site or ad.Think of it like this – To sell anything online, you’re basically asking customers to give you their protected payment and contact information, and simply trust that you will live up to your end of the deal. That’s a lot to ask! If a stranger walked up to you and asked for this information, you’d tell them to get stuffed. It’s not enough that a customer may want what you’re selling, they also have to trust that you will deliver. The moment they think “Huh?” while looking at your ad or web site, you’ve lost the sale.Do’s and Don’ts

Don’t think your web site is more important than your ads or social media posts. Everything you write is a reflection on your business and first contact is just as important as the “buy” page.

Do minimize typos and spelling errors. Careless mistakes can indicate a lack of sincerity or attention to detail, which buyers may translate as a poor work ethic.

Don’t assume people know anything. If there are options, tax, or shipping, make it clear.

Do spell out your offer every time. When you post on social media, be sure to include the name of your business and what you’re selling EVERY TIME.

Don’t overload customer’s with too many options, choices, or proprietary terminology.

Do organize your magnificent array of choices in a way that won’t overwhelm first time shoppers.

Don’t worry about being repetitive. Of course, there’s no need to repeat yourself in an ad, for example, but you never know how people will find you. It’s important to include your business name and what you’re selling in every piece of copy you write.

Do speak in your own voice, but edit for clarity. You want your style to shine through, but not at the expense of readability.

Don’t publish your first draft. Write it, put it down, and come back to it. You will always find a way to improve it after you’ve let it sit a while.

Do get someone else to look at it. Just because it makes sense to you, doesn’t mean it makes sense to others. Ask someone to read it through and find out if they have any questions.

Marketing is a Specialized FieldRemember, marketing is a specialized field. Countless dollars and hours have been spent to study and perfect the science of selling. You can’t be expected to master it unless you’ve taken the time to study it yourself. If you need help, I am here and eager to assist all types of small businesses to make their dreams come true.

Benefits Implementing an Employee Scheduling Software in Your Business

Employee scheduling system enables companies to do away with scheduling employees manually. You can read more here about multiple employee scheduling software from various developers and the uniqueness of each one of them. These are the advantages of an employee scheduling system to an Organization.

The HR department will have an easy time preparing payments for employees when the company has an employee scheduling software. In a company that pays employees using an hourly rate system, the HR cannot know precisely how many hours each employee has worked using a manual employee scheduling system. The employee scheduling software allows employees to sign in and out of the office daily the number of hours each employee has worked can be automatically retrieved to compute the salary of each employee. You should read more here about the benefits of employee scheduling software to the HR department.

The employee scheduling software will enable your company to comply with the rules and regulations of your state. You have to file taxes for your employees, but that depends on the country you are in. There are many complications when filing taxes for employees because calculating compensation for employees is affected by factors like overtime and leave. When the HR department can prepare the payroll faster and more accurately using the employee scheduling software, the tax filing process is also simplified. There are grave consequences of making mistakes when filing taxes aside from being sued by the relevant authorities that you must read more here. Your company needs regular auditing; hence unclear records in the payroll system can be adjusted and corrected, and updates can be made with reference to the employee scheduling software.

You can assign your staff tasks and organize a schedule for them when they are on vacation. Employees can access the cloud-based employee scheduling software 24/7 to determine when and where they are needed at work, their tasks and duties, and the members of their teams. No one will have an excuse for not working. The manager can monitor how the employees are performing and the progress of the project by checking on the employee scheduling system because employees use e-signatures to sign when they complete their tasks. The cloud-based employee scheduling software is important in telecommuting hence read more here.

You can boost job satisfaction levels of your employees with the employee scheduling software. The system allows employees to receive fair payment according to the number of hours they have worked which promotes equity. Employees will not feel discriminated against when the manager uses the employee scheduling software to automatically assign duties, tasks, and shifts to the employees. It improves communication between the management and the staff since employees can request time off, decline hours, request shift changes, and more through the software. The system automatically notifies the staff automatically through text, calls, emails and more when changes are made in their schedules. There are various ways in which the employee scheduling software is enhancing job satisfaction levels in employees and reducing employee turnover rate in companies thus read more here.

Researched here: read the full info here

First Rule of Marketing: A Confused Mind Always Says “No”

5 Key Takeaways on the Road to Dominating