First Rule of Marketing: A Confused Mind Always Says “No”

Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing:A Confused Mind Always Says “No”I learned this from my first business mentor, but really, it goes way beyond sales. In fact, I can’t think of one area of life where this doesn’t apply. Take a moment now and think about it. I’ll bet you can’t think of one situation when you were confused, but still eager to press ahead without all the necessary information. Right? When humans are confused, they tend to stop and examine what they’re doing. They start to doubt the wisdom of their current direction. Often they will back up a bit and may even set the current task aside for further consideration. In sales, this is the kiss of death.If you started with a storefront business, you might be a little removed from this reality. In person, customers can ask questions, giving you the opportunity to dispel any confusion without even realizing it. When it comes to doing business online, you don’t get that opportunity, so it becomes vital to identify and address any possible confusion in the minds of your customers while they’re looking at your web site or ad.Think of it like this – To sell anything online, you’re basically asking customers to give you their protected payment and contact information, and simply trust that you will live up to your end of the deal. That’s a lot to ask! If a stranger walked up to you and asked for this information, you’d tell them to get stuffed. It’s not enough that a customer may want what you’re selling, they also have to trust that you will deliver. The moment they think “Huh?” while looking at your ad or web site, you’ve lost the sale.Do’s and Don’ts

Don’t think your web site is more important than your ads or social media posts. Everything you write is a reflection on your business and first contact is just as important as the “buy” page.

Do minimize typos and spelling errors. Careless mistakes can indicate a lack of sincerity or attention to detail, which buyers may translate as a poor work ethic.

Don’t assume people know anything. If there are options, tax, or shipping, make it clear.

Do spell out your offer every time. When you post on social media, be sure to include the name of your business and what you’re selling EVERY TIME.

Don’t overload customer’s with too many options, choices, or proprietary terminology.

Do organize your magnificent array of choices in a way that won’t overwhelm first time shoppers.

Don’t worry about being repetitive. Of course, there’s no need to repeat yourself in an ad, for example, but you never know how people will find you. It’s important to include your business name and what you’re selling in every piece of copy you write.

Do speak in your own voice, but edit for clarity. You want your style to shine through, but not at the expense of readability.

Don’t publish your first draft. Write it, put it down, and come back to it. You will always find a way to improve it after you’ve let it sit a while.

Do get someone else to look at it. Just because it makes sense to you, doesn’t mean it makes sense to others. Ask someone to read it through and find out if they have any questions.

Marketing is a Specialized FieldRemember, marketing is a specialized field. Countless dollars and hours have been spent to study and perfect the science of selling. You can’t be expected to master it unless you’ve taken the time to study it yourself. If you need help, I am here and eager to assist all types of small businesses to make their dreams come true.

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Study: My Understanding of

The Benefits Of Hypnosis

Are you planning to improve various aspects of your health that will be affecting your lifespan? If so, then you need to continue reading this article now.

So you really need to learn more about the benefits that you will enjoy from qhht hypnosis. A lot of therapists will use qhht hypnosis in order for patients to enter a state of consciousness that will make them respond more to suggestions.

This is a great way for you to learn behaviors that will help you make better decisions for your health. If you are aware about health, then you will be able to deal with short term or long term problems that will be affecting your ability to enjoy a longer life.

If you want to know more about the health benefits that you will get from qhht hypnosis, then you should read this article now.

Losing Weight – this is one of the most common benefits that you will enjoy from qhht hypnosis. Take note that qhht hypnosis is not a replacement for exercise and diet but it can help you deal with the various mental blocks in the process.

There are many people today that could not get out of their eating habits or afraid to try new exercises. If you want to get in a state of mind that will help you eat healthy food that you usually hate and create a challenging workout routine that will help you lose weight, then you need to try qhht hypnosis.

You will also overcome depression thanks to qhht hypnosis.

The benefits of qhht hypnosis will cover mental and physical problems such as depression. The goal of qhht hypnosis is to put you in a state of mind that will make you more willing to participate in beneficial behaviors.

Patents are prevented to come out of depression because of negative thought patterns and the use of a hypnotic tape might be the key.

Chronic pain can also be treated with qhht hypnosis.

There are also benefits of qhht hypnosis that will affect the physical aspects of your health such as treating chronic pain. The process of qhht hypnosis will help you save time and money that you might be spending on medications and surgeries.

You can also quit smoking thanks to qhht hypnosis.

There are people that are having a hard time to stop smoking. That is why you need to know about how qhht hypnosis can help you quit smoking.

You will also enjoy better sleep because of qhht hypnosis.

You need to consider qhht hypnosis if you are having a hard time sleeping. You will feel like you are asleep because qhht hypnosis will be putting you in a sleep-like state while you are still awake. Click here now to learn more about the benefits of qhht hypnosis.

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