First Rule of Marketing: A Confused Mind Always Says “No”

Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing:A Confused Mind Always Says “No”I learned this from my first business mentor, but really, it goes way beyond sales. In fact, I can’t think of one area of life where this doesn’t apply. Take a moment now and think about it. I’ll bet you can’t think of one situation when you were confused, but still eager to press ahead without all the necessary information. Right? When humans are confused, they tend to stop and examine what they’re doing. They start to doubt the wisdom of their current direction. Often they will back up a bit and may even set the current task aside for further consideration. In sales, this is the kiss of death.If you started with a storefront business, you might be a little removed from this reality. In person, customers can ask questions, giving you the opportunity to dispel any confusion without even realizing it. When it comes to doing business online, you don’t get that opportunity, so it becomes vital to identify and address any possible confusion in the minds of your customers while they’re looking at your web site or ad.Think of it like this – To sell anything online, you’re basically asking customers to give you their protected payment and contact information, and simply trust that you will live up to your end of the deal. That’s a lot to ask! If a stranger walked up to you and asked for this information, you’d tell them to get stuffed. It’s not enough that a customer may want what you’re selling, they also have to trust that you will deliver. The moment they think “Huh?” while looking at your ad or web site, you’ve lost the sale.Do’s and Don’ts

Don’t think your web site is more important than your ads or social media posts. Everything you write is a reflection on your business and first contact is just as important as the “buy” page.

Do minimize typos and spelling errors. Careless mistakes can indicate a lack of sincerity or attention to detail, which buyers may translate as a poor work ethic.

Don’t assume people know anything. If there are options, tax, or shipping, make it clear.

Do spell out your offer every time. When you post on social media, be sure to include the name of your business and what you’re selling EVERY TIME.

Don’t overload customer’s with too many options, choices, or proprietary terminology.

Do organize your magnificent array of choices in a way that won’t overwhelm first time shoppers.

Don’t worry about being repetitive. Of course, there’s no need to repeat yourself in an ad, for example, but you never know how people will find you. It’s important to include your business name and what you’re selling in every piece of copy you write.

Do speak in your own voice, but edit for clarity. You want your style to shine through, but not at the expense of readability.

Don’t publish your first draft. Write it, put it down, and come back to it. You will always find a way to improve it after you’ve let it sit a while.

Do get someone else to look at it. Just because it makes sense to you, doesn’t mean it makes sense to others. Ask someone to read it through and find out if they have any questions.

Marketing is a Specialized FieldRemember, marketing is a specialized field. Countless dollars and hours have been spent to study and perfect the science of selling. You can’t be expected to master it unless you’ve taken the time to study it yourself. If you need help, I am here and eager to assist all types of small businesses to make their dreams come true.

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If You Think You Get , Then Read This

sell my house: Hints for Narrowing to a Deal

To successfully come up with a deal to sell my house, there is more to do, and this can be told by those who have tried before. It is a wise decision to coordinate with a realtor when you are thinking of converting your property into cash. Not only will you need to invest in identifying the right realtor but also spend your time to read on the hints to sell my house. If you abide by these recommendations when you are in the process of ‘sell my house,’ you will be alleviated from stress-related issues. It is advised that you take your time reading this page as it has explained the way out to make the sell my house process with simplicity.

One, once you are sure that ‘I want to sell my house’ coming out with sensible and realistic rates will be next. Here you will have to accept that the market may not match with your offer and the best means to tackle this will be to make a decision on what to charge based on both the market driving factors and the worth of your house. The house buyers will not let you down since what they will give is something that you will have expected in case you will have taken your time to look at the possibilities before coming out to state that ‘I want to sell my house.’ It is expected that you will find those clients who are serious and those who aren’t and it will be your obligation to draw those who will give offers that you can negotiate on to a bargaining bench and thus close the deal.

Making the negotiation atmosphere conducive for the homebuyers is another task that you ought to work on. Let’s say that emotions must never be ingredients when negotiating with those who will be interested in buying your house. A solution that you will need is one to address those circumstances when you meet those who will be giving laughable amounts to seem like they are cracking jokes on your mission to liquidate your house. Individualizing such issue is something you will have to avoid and therefore control your reactions towards the action of such people. As much as possible, you will need to avoid standoffs with the homebuyers who give laughable offers.

Last, you must be ready to close a deal if you don’t want to be stressed during the sell my house process. The defining qualities that will make this process a success includes willingness and readiness to bend the terms and the offers made and thinking out of the box. A strategy will be required when you are handling that homebuyer who is insisting on giving less than the value of your house without insulting or acting rudely.

More information: read the full info here

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