First Rule of Marketing: A Confused Mind Always Says “No”

Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing:A Confused Mind Always Says “No”I learned this from my first business mentor, but really, it goes way beyond sales. In fact, I can’t think of one area of life where this doesn’t apply. Take a moment now and think about it. I’ll bet you can’t think of one situation when you were confused, but still eager to press ahead without all the necessary information. Right? When humans are confused, they tend to stop and examine what they’re doing. They start to doubt the wisdom of their current direction. Often they will back up a bit and may even set the current task aside for further consideration. In sales, this is the kiss of death.If you started with a storefront business, you might be a little removed from this reality. In person, customers can ask questions, giving you the opportunity to dispel any confusion without even realizing it. When it comes to doing business online, you don’t get that opportunity, so it becomes vital to identify and address any possible confusion in the minds of your customers while they’re looking at your web site or ad.Think of it like this – To sell anything online, you’re basically asking customers to give you their protected payment and contact information, and simply trust that you will live up to your end of the deal. That’s a lot to ask! If a stranger walked up to you and asked for this information, you’d tell them to get stuffed. It’s not enough that a customer may want what you’re selling, they also have to trust that you will deliver. The moment they think “Huh?” while looking at your ad or web site, you’ve lost the sale.Do’s and Don’ts

Don’t think your web site is more important than your ads or social media posts. Everything you write is a reflection on your business and first contact is just as important as the “buy” page.

Do minimize typos and spelling errors. Careless mistakes can indicate a lack of sincerity or attention to detail, which buyers may translate as a poor work ethic.

Don’t assume people know anything. If there are options, tax, or shipping, make it clear.

Do spell out your offer every time. When you post on social media, be sure to include the name of your business and what you’re selling EVERY TIME.

Don’t overload customer’s with too many options, choices, or proprietary terminology.

Do organize your magnificent array of choices in a way that won’t overwhelm first time shoppers.

Don’t worry about being repetitive. Of course, there’s no need to repeat yourself in an ad, for example, but you never know how people will find you. It’s important to include your business name and what you’re selling in every piece of copy you write.

Do speak in your own voice, but edit for clarity. You want your style to shine through, but not at the expense of readability.

Don’t publish your first draft. Write it, put it down, and come back to it. You will always find a way to improve it after you’ve let it sit a while.

Do get someone else to look at it. Just because it makes sense to you, doesn’t mean it makes sense to others. Ask someone to read it through and find out if they have any questions.

Marketing is a Specialized FieldRemember, marketing is a specialized field. Countless dollars and hours have been spent to study and perfect the science of selling. You can’t be expected to master it unless you’ve taken the time to study it yourself. If you need help, I am here and eager to assist all types of small businesses to make their dreams come true.

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Tips for The Average Joe

Guidelines When Investing in Commercial Property.

Among the growing industry is the real estate as there are many commercial buildings available. If you think about commercial buildings in America, and you should realize that there are about 5.8 Million. Ensure that you contract a commercial contractor to handle your commercial building needs. Ensure that you are investing your time to get the details about your home construction needs. When you are determined that you want to get a commercial building, then you will have to get the best service renders who can sort your needs quickly.

Although these commercial buildings are expensive, you should realize that the price will vary and you should be able to take care of each of these needs. You can now get the solution to your construction needs as you would have desired to get them for your property. As you plan on getting a commercial building, you should be able to ensure that you are getting the best service providers and what is more you should be able to find the right information. You will be able to learn about development needs when you dedicate your tome to learn more about them as they are highlighted here.

Even though the cost of building a commercial building will vary, you should learn that this should be among the things that you look for. Ensure that you consider the prices as well as the sources for these finances. Besides, you will need to find the best contractor who will work on your budget without compromising the quality. However, you should realize that a commercial building’s price will vary from several things such as the location of the building as well as the materials that would be needed and therefore you should be able to get the best contractor.

You must learn that the cost of building commercial property will also depend on the commercial electricians cost. If you want to get the best electrical services for your commercial building, then you will need to contract commercial electricians. It is by complying with the law that you will be able to have the peace of mind and this will be achieved when you get building permits as you get a contractor to handle your needs. Since you do not want to be stressed, you should be able to get the best treatment for your needs, and therefore you will have made the right choice. Before you can get these permits, commit your time to learn more about the cost of these permits. Besides, you will need to ensure that you consider the last minute changes which might come up as you focus on the commercial building.

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