First Rule of Marketing: A Confused Mind Always Says “No”

Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing:A Confused Mind Always Says “No”I learned this from my first business mentor, but really, it goes way beyond sales. In fact, I can’t think of one area of life where this doesn’t apply. Take a moment now and think about it. I’ll bet you can’t think of one situation when you were confused, but still eager to press ahead without all the necessary information. Right? When humans are confused, they tend to stop and examine what they’re doing. They start to doubt the wisdom of their current direction. Often they will back up a bit and may even set the current task aside for further consideration. In sales, this is the kiss of death.If you started with a storefront business, you might be a little removed from this reality. In person, customers can ask questions, giving you the opportunity to dispel any confusion without even realizing it. When it comes to doing business online, you don’t get that opportunity, so it becomes vital to identify and address any possible confusion in the minds of your customers while they’re looking at your web site or ad.Think of it like this – To sell anything online, you’re basically asking customers to give you their protected payment and contact information, and simply trust that you will live up to your end of the deal. That’s a lot to ask! If a stranger walked up to you and asked for this information, you’d tell them to get stuffed. It’s not enough that a customer may want what you’re selling, they also have to trust that you will deliver. The moment they think “Huh?” while looking at your ad or web site, you’ve lost the sale.Do’s and Don’ts

Don’t think your web site is more important than your ads or social media posts. Everything you write is a reflection on your business and first contact is just as important as the “buy” page.

Do minimize typos and spelling errors. Careless mistakes can indicate a lack of sincerity or attention to detail, which buyers may translate as a poor work ethic.

Don’t assume people know anything. If there are options, tax, or shipping, make it clear.

Do spell out your offer every time. When you post on social media, be sure to include the name of your business and what you’re selling EVERY TIME.

Don’t overload customer’s with too many options, choices, or proprietary terminology.

Do organize your magnificent array of choices in a way that won’t overwhelm first time shoppers.

Don’t worry about being repetitive. Of course, there’s no need to repeat yourself in an ad, for example, but you never know how people will find you. It’s important to include your business name and what you’re selling in every piece of copy you write.

Do speak in your own voice, but edit for clarity. You want your style to shine through, but not at the expense of readability.

Don’t publish your first draft. Write it, put it down, and come back to it. You will always find a way to improve it after you’ve let it sit a while.

Do get someone else to look at it. Just because it makes sense to you, doesn’t mean it makes sense to others. Ask someone to read it through and find out if they have any questions.

Marketing is a Specialized FieldRemember, marketing is a specialized field. Countless dollars and hours have been spent to study and perfect the science of selling. You can’t be expected to master it unless you’ve taken the time to study it yourself. If you need help, I am here and eager to assist all types of small businesses to make their dreams come true.

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Essentail Things You Need to Know About Dental Care for The Children

Ensuring good health for children can help ease the burden of going to hospital all the time. They can miss important things to do like attending school when their health is poor. Children may also suffer depression and inattentiveness when their health is not ok. Therefore you should not take more time without thinking of their dental health. As you ake the plans for the dermal healthcare for your children, here are some essential information that you need to have.

As much as adults develop tooth decay so can babies too. It is, therefore, necessary to ensure that you rub your baby’s gum with warm washcloth to prevent the accumulation of bacteria. Many people are tempted to take the baby to sleep with a bottle in the mouth, but that is one of the worst practice. That should also be more when they start getting their first teeth. It is possible to have some sugar from what they are taking to pay in their teeth and start causing decay. It is possible to have the child lose some teeth in the process leaving them without some teeth until they get the permanent ones. Therefore instead of subjecting the child to such humiliation it is better to ensure you take good care of their oral health.

Other vital information is that fluoride toothpaste is available for age two. That is to say that at the age of two you need to begin using the toothpaste. Even though you may be tempted to begin early, it is always advisable not to use it earlier. That is when the teeth are developing, and therefore you should make sure that none of them decays.

You also should know that as your child gets to age two you need to begin attending a dentist. That will help your kid to get used to dental clinic sight. The dentist will not be a strange scenario because they are used to having their teeth cleaned and wiped when they are small. Therefore it is essential to make sure that you carry out all these procedures to help your child get used to the dental care procedures in the clinic.

Another thing that is very vital to note is that the healthy eating habits of your child will begin with you. That indicates you are the one who should teach how to avoid sugary foods. Your kids are likely to be attracted to what you eat. You should ensure that you only eat foods that are healthy to the body and train the kids to eat the same. You can think of corrective devices when it is necessary. The treatment can begin at early stages like when the child is seven years of age. It will be more comfortable and more effective to deal with the teeth when they are still young.

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