First Rule of Marketing: A Confused Mind Always Says “No”

Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing:A Confused Mind Always Says “No”I learned this from my first business mentor, but really, it goes way beyond sales. In fact, I can’t think of one area of life where this doesn’t apply. Take a moment now and think about it. I’ll bet you can’t think of one situation when you were confused, but still eager to press ahead without all the necessary information. Right? When humans are confused, they tend to stop and examine what they’re doing. They start to doubt the wisdom of their current direction. Often they will back up a bit and may even set the current task aside for further consideration. In sales, this is the kiss of death.If you started with a storefront business, you might be a little removed from this reality. In person, customers can ask questions, giving you the opportunity to dispel any confusion without even realizing it. When it comes to doing business online, you don’t get that opportunity, so it becomes vital to identify and address any possible confusion in the minds of your customers while they’re looking at your web site or ad.Think of it like this – To sell anything online, you’re basically asking customers to give you their protected payment and contact information, and simply trust that you will live up to your end of the deal. That’s a lot to ask! If a stranger walked up to you and asked for this information, you’d tell them to get stuffed. It’s not enough that a customer may want what you’re selling, they also have to trust that you will deliver. The moment they think “Huh?” while looking at your ad or web site, you’ve lost the sale.Do’s and Don’ts

Don’t think your web site is more important than your ads or social media posts. Everything you write is a reflection on your business and first contact is just as important as the “buy” page.

Do minimize typos and spelling errors. Careless mistakes can indicate a lack of sincerity or attention to detail, which buyers may translate as a poor work ethic.

Don’t assume people know anything. If there are options, tax, or shipping, make it clear.

Do spell out your offer every time. When you post on social media, be sure to include the name of your business and what you’re selling EVERY TIME.

Don’t overload customer’s with too many options, choices, or proprietary terminology.

Do organize your magnificent array of choices in a way that won’t overwhelm first time shoppers.

Don’t worry about being repetitive. Of course, there’s no need to repeat yourself in an ad, for example, but you never know how people will find you. It’s important to include your business name and what you’re selling in every piece of copy you write.

Do speak in your own voice, but edit for clarity. You want your style to shine through, but not at the expense of readability.

Don’t publish your first draft. Write it, put it down, and come back to it. You will always find a way to improve it after you’ve let it sit a while.

Do get someone else to look at it. Just because it makes sense to you, doesn’t mean it makes sense to others. Ask someone to read it through and find out if they have any questions.

Marketing is a Specialized FieldRemember, marketing is a specialized field. Countless dollars and hours have been spent to study and perfect the science of selling. You can’t be expected to master it unless you’ve taken the time to study it yourself. If you need help, I am here and eager to assist all types of small businesses to make their dreams come true.

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Ways by which Cloud Can be Used to Enhance University Newspapers

Cloud computing has changed how we work and carry out activities from banking to accounting. You can leverage cloud computing for university newspapers to improve your work. The use of cloud computing has been adopted by small and large businesses as well as higher institutions. The content below displays more info regarding cloud computing and how it can be sued to enhance university newspapers.

The term cloud refers to information and data that is stored on the internet and a good example of cloud applications are Gmail, Google Drive. One can access these applications from anywhere and at any time, making it easy to stream videos whenever possible.

You can use cloud computing to prepare for the future of journalism. Companies use clout computing strategies to keep track of remote teams and this allows them to reduce overhead while allowing employees to work from their comfort. Cloud technology has made it possible for newspapers to transform from traditional newsroom reporters to on-assignment reporters. If you quickly adapt to using cloud computing, you stand a high chance of succeeding as a journalist.

The other importance of cloud computing is that it can be used for accessing critical information while on assignment. Storing documents in the cloud will allow you to access to stats sheet from anywhere and you can ensure your story done on time. Cloud applications also make it easy to track assignments.

Your university can store its sensitive documents in the best manner possible thanks to cloud computing. Using cloud computing will give users peace of mind knowing that their documents are secured by their cloud provider.

The output of businesses and university papers that use cloud computing will be high as compared to those that outsource traditional means. How one can find the right cloud computing solution to improve their university paper are presented in this blog.

Start by checking on where you can be more efficient for you to get the right cloud computing solutions. Some university newspapers are working fast and conveniently. Start by going through the operational side of your newspaper to check on the places you can improve.

Another element to consider when looking for the best cloud computing solutions is your finances. Ensure you check on your finances and make sure you look for vendors who offer different educational discounts.

The other way you can access the best cloud computing solutions is through cloud infrastructure. If you need the cloud to store contents that takes a lot of disk space, ensure you identify the best cloud infrastructure for your needs. You can get to know more about cloud infrastructures through reliable sites.

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